It's possible that Spellcraft & Swordplay may not see distribution. I've advice from someone whose opinion I trust greatly that visually speaking, the game isn't up to store standards, though he says it is a great game that he has no doubt is perfect for PoD and will build a strong fan base. This makes sense--I had NO art budget and the layout is modest at best. It was distressing to hear, but not unexpected.
So what does this mean for Elf Lair? It doesn't mean we're giving up, I'll tell you that much. There are other avenues I have yet to examine--one or two direct-sale fulfillment houses who may be amicable to working with us. We'll still be re-examining our sales model on Lulu to tighten it up a bit. We have three other core games planned, two of which are fantasy games powered by O.R.C.S.
We may well end up keeping S&S as a PoD and direct sale generic system, while trying to adopt a higher production value for the upcoming games, so they can find a place on store shelves. It's just a matter of coming up with the funds to do that. To this end, Spellcraft & Swordplay (and its sourcebooks and adventures) will aid in funding our growth as a company. All the profits from the S&S line are going towards developing and building Elf Lair Games. And some day, perhaps, we'll be able to afford a really clean version of S&S with professional artwork, which will find its rightful place on store shelves.
We'll get there. With your continued support it'll be sooner rather than later.
Thanks for hanging in there with us!